Friday, May 15, 2009

Online Bingo Site Plans to Re-Brand - 7th May 2009

The popular online bingo site Virgin Bingo has announced that they will be re-branding this month.

Virgin Bingo, which is currently operated by St Minver, will change its name and become part of Virgin Games as of May 20th.

According to Virgin Games the decision to move away from St Minver is purely a strategic one, as they intend to introduce more bingo games including, 80 ball bingo, speed bingo and Joker Jackpot.

St Minver has said that while they will be sad to see Virgin Bingo leave they will ensure the handover remains amicable.

Both Virgin Poker and Virgin Casino will also be re-branded on the 20th May, as Virgin Games aim to increase the accessibility of the three operations.

Players of Virgin Bingo will be redirected to Virgin Games after May 20th, and will be encouraged to log in with their current details. Once logged in players will have access to poker and casino, and will benefit from promotions and bonuses across the products.

By cross promoting the sites in this way, Virgin Games will have much more control over their products along with financial processes.

At the moment Virgin Games runs its finances through St Minver although they are awaiting a Maltese license for the 3 in 1 Virgin Games.

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