Thursday, March 26, 2009

Online Bingo ad Banned - 26th March 2009

Tombola Bingo is one of the most popular UK gaming sites and recently embarked on a ambitious TV advertising campaign. Their adverts were implemented by the experienced ad agency JDA agency.

The ad's were populated by fair ground rides including roller coaster's and a Ferris wheel portraying the excitement provided by playing on the Tombola site. Bright colours are used in the ad and details of the the sign up bonus are shown.

The voice-over said, "Every day, thousands of people join in the fun at Tombola.co.uk. With over 35 chat rooms to choose from, you can join the ride, make new friends and play your favourite bingo games. Plus join now for more chances to WIN with up to £25 Money Match!"

The commercial was however banned by the ASA, who received a complaint by a member of public who believed it appeal to minors. Tombola claimed that the ad's simply used images and graphics which were used as a metaphor for online bingo.

Ladbrokes online casino site had an advertisement banned earlier this year when it was claimed to portray casino gaming as brave and risky by one member of public.

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