Friday, January 16, 2009

Online bingo - market comparison

June 2008

The popularity of online bingo websites has quadrupled since 2004 and, though the market is dominated by familiar names from the offline world such as Gala Bingo, The Sun, and Ladrokes, an increasing number of web-only bingo games are capturing market share.

According to data from Hitwise, the web intelligence service, the popularity of Bingo in the UK has pretty much doubled since July 2007 alone, based on UK visits.

The picture of online bingo as a growing market is backed up by Google Trends, which shows a four-fold increase in UK searches for the term “online bingo” since late 2004.

Which bingo websites are popular?

According to the Hitwise data, the biggest player in the online bingo market is Gala Bingo with more than 25% market share of UK visits.

Gambling - Bingo » All sites » Weekly rankings for the week ending 07/06/2008 » Ranks by 'Visits'

Rank Website Market Share
1 Gala Bingo 25.13%
2 Foxybingo.com 14.03%
3 Sun Bingo 12.33%
4 Ladbrokes Bingo 9.36%
5 Wink Bingo 4.78%
6 Mecca Bingo 3.53%
7 Sky Bingo 2.62%
8 Mirror Bingo 2.61%
9 ITV Bingo 1.96%
10 888Ladies.com 1.90%

Source: Hitwise UK 11.6.08

Gala is the biggest name in the traditional world of bingo rooms, with 175 clubs, 5 million members and 32 million admissions every year. Gala claims a 40% bingo market share overall (offline and online, presumably), so it clearly faces tougher competition on the web.

Foxybingo.com, ranked second here, is unlikely to be familiar to traditional bingo players because it lacks a high-street presence, but has made a significant impact in the online world. The Hitwise data below shows that Foxy Bingo has closed the gap in the past year from more than 20% to just over 10% share of UK visits.

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